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| In today’s
competitive environment where change is the only constant,
it is no longer enough
to implement market research projects
from time to time. To maintain success over the long term requires turning research data into strategic intelligence through the ongoing review of how your customers feel about the job you have been doing, what they want today, and what they will need and want in the future. Thus, our services are designed to assist you to: |
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Add customer feedback mechanisms to organizational systems to support continuous monitoring and early warning alerts of challenges.
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Identify the key satisfiers in your product/service offering that build customer loyalty and the key dissatisfiers that erode loyalty and lead to defections. |
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Determine the satisfaction profile of your best customers and use that knowledge to support your strategic focus. |
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Explore your corporate image/reputation, discover how it is positioned against the competition, and learn how to enhance it. |
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Find unmet customer needs in time to be the first in the marketplace with solutions. |
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Turn existing market research into
actionable intelligence. |
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Recent
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